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Jun 23, 2015
This article is part of a series called How-Tos.

Are you making the most of your Facebook corporate presence? Are you looking for new ways to generate leads? If you answered “yes” to either of those questions, then consider these tips on how to tap into Facebook to improve your pipeline. Here are the top three tips.

Facebook Event

Facebook’s event app enables you to create an event listing and invite people. Host a Facebook event with your own email-gated landing page for RSVPs. By using your own email-gated landing page for RSVPs, you can collect email leads – something that Facebook’s event RSVP app does not provide. Construct a theme for the event and include valuable educational information to draw responses.

Coming Thursday Newsletter or e-Books

A tried and true way to generate leads are free newsletter and e-books. Add a newsletter sign-up form on your Facebook page within an email-gated tab. Place your most popular email-gated content in the first three tab images so that it is prominent. There are benefits beyond the emails leads that you will collect. Your content will establish you as an industry expert and build recipients’ confidence in you.

Facebook Ads

Facebook ads are a cost-effective way to attract eyes to your email-gated content. Not only that, you can target your prospects based on specific interests and geographic location. As your ads are viewed and clicked on by targeted prospects, you can track the results. The conversions from clicks to sign-ups is simple to measure. Use ads to draw attention to special content or events.

No matter what strategies you choose to employ, be sure to prominently promote it on your Facebook page. Direct readers to your email-gated page. Keep it simple when designing your message. Grab them with a concise message and a professional graphic. Tap into Facebook and the leads will follow.

This article is part of a series called How-Tos.
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