SHRM Says Where to Post .Jobs Comments

SHRM released overnight the place where it is collecting public comment on whether the .Jobs Internet address should be opened up almost any address. Comments are being accepted here: http://shrm.wufoo.com/forms/jobs-public-comment-page/

The launch of a comment period and a survey to be conducted by SHRM staff was announced over the weekend.

Unusual for most public forums is that the comments are hidden from view. The last time comments were collected on this subject, they were public. However, there was no announcement of that process; consequently, few comments were posted and the effort was essentially abandoned. For the current comment period, names and employers are being requested, but anonymity is promised.

The SHRM comment page offers only the basics of the proposal that is the focus of the comment collection. It describes the proposal this way:

“A “.jobs” website URL reflects a company’s name, followed by “.jobs” (example “ABCDCompany.jobs”). In addition to this approach, .jobs is considering some additions to the current companyname.jobs business model. These changes would allow the creation of new URLs designed to target specific professions, geographic areas, using dictionary words (e.g., Diversity, Spanish-Speaking etc.), two character names, or combinations of all of these.”

No problem there, but what SHRM doesn’t say is that it is a sponsor of the .Jobs domain, nor does it provide any background on the reason for expanding the use of the .Jobs address.

Gary Rubin, SHRM’s chief publishing, e-media, and business development officer, who is managing the internal review process for the organization, is on vacation this week so wasn’t immediately reachable to respond to the questions.

In the 2004 application SHRM filed with its partner, Employ Media, the reason given for creating a .Jobs Internet extension was:

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“A shared and common need of this Community is for a reasonable and consistent method for promotion and location by way of a descriptive format within a new Top Level addressing hierarchy (i.e.companyname.jobs).”

The Community as defined in the application “consists of those persons who deal with the human element in an organization.” The .Jobs domain, the application explains, was needed to improve access to a company’s online recruitment information, and specifically, its job listings.

When the domain was created, the contract with the  Internet’s addressing authority, Internet Corporation for Assigned Names and Numbers, permitted .Jobs addresses to be issued only for corporate names.

Last year,with sales of the .Jobs address stagnant, Employ Media partnered with Direct Employers Association, “lending” it geographic and occupation names such as Atlanta.jobs and Nursing.jobs. By the fall, Direct Employers had launched several dozen job boards on those addresses and announced plans for tens of thousands more.

Employ Media insisted it had the right to issue almost any address it wanted. However, after ICANN stepped in,  SHRM and Employ Media initiated the formal amendment process.

A shared and common need of this Community is
for a reasonable and consistent method for promotion and location by way of a
descriptive format within a new Top Level addressing hierarchy (i.e.
companyname.jobs).

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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