Monster’s SHRM Promotion: $1 million To Charity

Monster has come up with a unique way to attract visitors to its booth at the SHRM conference now underway in Chicago: Give away $1 million.

Monster is distributing donation cards in denominations from $25 to $10,000 that conference-goers then decide which of 23 charities gets it. One charity can get it all or the amount can be divied up.

“We’re really pImage of Monster's mascot, the trumpasaurussyched about it,” company spokesman Steve Sylven told us, speaking from the busy show floor at McCormick Place. The usual assortment of pens, glow balls and other tsotchkes “have their place,” says Sylven, to whom we confessed we have a draw full of pens from a dozen shows. The “trumps are very popular,” he adds, referring to Monster’s Trumpasauraus mascot, which we also had until the puppy got at it.

This show, “We decided to do something different.”

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The charities fall into several different categories include literacy and education, health, military support, environmental and others. The organizations include Doctors Without Borders, Children’s Defense Fund, the USO and Susan G. Komen for the Cure.

Monster calls the initiative Doing Well By Doing Good: Put Our Money Where Your Heart is” and pledges to give away all $1 million by the end of the conference Wednesday. Should all the donation cards not be distributed the company will contribute the remainder. Unlikely Sylven thought. At the rate the cards are going, “They’ll all be gone.”

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

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