Jody Ordioni

Jody Ordioni

Jody Ordioni is an employer branding and recruitment marketing thought leader. In her role as president of BRANDEMiX, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, career opportunities and corporate business goals. She engages with HR professionals and corporate teams on how to build and promote employer brands, and implement best-practice talent acquisition strategies across all media and platforms. A frequent speaker at HR conferences and events, she also facilitates workshops and training to internal recruitment and leadership teams. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. Her personal mantra is "one brand" and her mission is to integrate marketing, internal communications, and social media to foster a seamless brand experience through the employee lifecycle. Visit for more information.

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent…

The Buzz About Employer Branding

This month I took a look at Facebook’s recruiting on (of course) Facebook to learn from its efforts. More traditional than one might expect, its career site, which also links to a more traditional Facebook recruiting page, checks all the boxes for a…