Your Firms’ Web Page Stinks! (Here Are Some Ideas on How To Assessing Your Firms’ Career/Jobs Page)

Use this check list to assess whether your jobs web page is up to current (and future) standards! Don’t be surprised when it fails the test because most web pages are just “paper” ads that have been reproduced on the web. Emerging web pages will differ dramatically from current ones. Look toward the future if you expect to be world class and to beat the competition! GOALS OF A COMPANY’S JOBS PAGE:

Gets qualified people to visit

Gets non-job seekers to visit regularly
Easy to use and navigate through
Gets job seekers to visit regularly
Educates and excites visitors about the job/company/ culture
It is unique enough to get written up in the media and to win awards
Gets qualified people to provide us with basic information about them
Builds our brand (product and employment)
Builds a longer term relationship with top performers
Gets qualified people to apply
Discourages the unqualified
Focuses on top performers and key jobs
At least partially assesses the candidate
Hires top performers fast
Gets others to refer their friends

WHAT’S WRONG WITH MOST CORPORATE “JOBS” PAGES?

Focused only on “active” job seekers
No features to cause “someday you will work here” people to continually visit
One way information flow without instant (mass customized) feedback to the visitor
Are not fun to visit (no WOW’s)
Doesn’t show them that “people like me” work there
No realistic job and culture preview
No (self) assessment tool
Requires a current resume
No Q&A feature
Doesn’t measure satisfaction
No become a “friend” of xyw permission marketing to allow us to continually push information and build a relationship with them
Slow to load, too much text, no easy find/search

GENERAL CATEGORIES/ELEMENTS IN A WORLD CLASS “JOBS” PAGE

Focused only on “active” job seekers
One way information flow without instant (mass customized) feedback to the visitor
It is “the talked about” site
It is responsive to your needs
No features to cause “someday you will work here” people to continually visit
It helps the visitor to get to know the company and its culture (no realistic job and culture preview)
It helps the visitor get to know your manager/team
It helps you know your job
Doesn’t show them that “people like me” work there
Are not fun to visit (no wow’s)
Answer guy site
It unobtrusively gathers information about you (mini application)
Become a “friend” of xyw permission marketing to allow us to continually push information and build a continuous relationship
Requires a current resume
No (self) assessment tool
No Q&A feature
Doesn’t measure satisfaction
Web technology features
Emerging technologies for web pages
Learning and information features for web pages