HR departments have been reforming their performance management processes for as along as I can remember.
In the old days, “reform” meant redesigning the appraisal form. Today, reform is about deploying new technology and knowing how to change behavior in organizations.
Moz is a company of close to 200 people which makes software to support web marketing. I was interested in them because they are serious about reforming their performance management process including using peer feedback.
Rebecca Clements, VP of HR, explained the dream this way:
If we all got good at setting clear expectations, giving regular feedback, and having conversations about challenges, objectives, and wishes then traditional performance reviews wouldn’t be so necessary.”
OK, so how do you do that?
There are two elements:
Clements said that, “7Geese peer feedback is very fast, very public and people love it. It is more likely to happen when it is available online and the peer recognition feature is available for everyone in the company to review.”
Now there isn’t room in this short blog post to go through the details of their experience, but I suspect that’s not really necessary for most readers. Moz has found that their emphasis on better one-on-one conversations and peer feedback is improving performance and this approach is more effective than their old semi-annual reviews.
It would have been much harder to achieve these results without technology, but it’s more about constantly reinforcing a culture of conversation than it is about software. Improved performance management is less about technology than training, less about data than the determination to change.
Clements told me, “We felt it important to have a tool to facilitate this, but not do it for us.” Trying to implement a new culture of real-time feedback and peer-to-peer communication would be hard without a tool, so by all means get the tech, but don’t lean too heavily on it.
If you are not willing to do the hard work of getting everyone on board, of dealing with competing priorities, and handling the challenges of open conversations then you won’t achieve your goal of reforming performance management.
