During the summer things tend to “slack off” a bit in recruiting. When the days are longer, children are out of school, and the weather is hot, we all lose our motivation to deliver 110%. We work fewer hours, take more vacations, and typically adopt that childlike, summer vacation attitude. This is not bad. We all need and should take time to relax and slow up the pace. Likewise, candidates are less motivated to dedicate the time to job search. They too take more vacations, are out more often in the evenings, are harder to reach, and are generally more hesitant to make a job switch until mid-September. Unfortunately, with today’s staffing needs we can’t afford to be less productive in the summer. Here are a few tips to keeping the recruiting momentum going during the summer, while still enjoying the best that the summer has to offer. Keep Recruiters Motivated Recruiters can still deliver 110% and take advantage of the summer. One way is by offering a more flexible work schedule. As long as there is coverage during the key business hours, offer the recruiters more scheduling flexibility than normal. Allow some to come in at 6 A.M. and work until 2 in the afternoon. Allow others to work from 3-10. Recruiting is a morning, afternoon and evening type of job, particularly when recruiting candidates across three time zones. Offering more flexibility allows the recruiters to get the job done and enjoy the aspects of summer that are most important to them. Energize Candidate Development It is always critical to keep the pipeline filled with great candidates. In the summer, we are most apt to let this part of the job slide. With a small pipeline, fall hiring will take a nosedive. Here are a few ways to build the pipeline while still having some fun.
The summer offers many great opportunities for casual, social interaction?a perfect time make friends in a non-business environment and sell them on careers with your company. People participate in lots of summer leagues: softball, beach volleyball, golf, tennis… Encourage employees to recruit their “league” teammates or at least poll them for referrals. Recruit neighbors at the local block party. Encourage employees to recruit the parents of children’s little league teammates. Keeping the recruiting momentum going in the summer is a challenge for many companies. If you offer flexible work schedules, fun recruiting events, and a boost to your employee referral program, your employees will enjoy their summer and you will meet your recruiting objectives.