Monster Fiddles to Lead in ERE’s Super Bowl Ad Poll

Feb 8, 2010
This article is part of a series called News & Trends.

UPDATE FROM 9:28 A.M. EASTERN ON MONDAY…USA Today has the results of its Ad Panel up online. Monster’s fiddling beaver ad ranked #10. CareerBuilder’s casual Fridays commercial was 51 out of 63 ranked ads. The first place winner was the Snickers ad featuring Betty White.

Peyton Manning? Who dat? Who DAT! The Who Dat Nation has spoken. The Saints won the Super Bowl. Decisively, without a doubt, without a question, and in a game that was one of the rare ones that got better and better after every play.

But you didn’t come to ERE to read about the game. You already know the Saints whipped the Colts 31 to 17.

Now comes the other important scores: Whose commercials made it into the top best. For the details on each of the commercials that ran, go to USA Today and its widely watched Ad Meter. All the commercials are available there.

But in the contest between CareerBuilder and Monster for the best job board ad, the highly populist, if less-well-known ERE poll has Monster in the lead by a touchdown. The fiddling beaver commercial had 40 percent of the vote to 30 percent for CareerBuilder’s casual Friday ad.

I’m reporting these results at 11:05 p.m. ET Sunday night, a little more than an hour after the game ended and four-and-a-half hours after our poll went live. The results may have changed by the time you check (just go to the poll and check the results), but since halftime, the percentages have held fairly steady.

If you missed the ads or want to see them again, just click here and you can check them out and still vote in the poll, which we, in a completely shameless attempt to kick up the hype, will leave open until no one cares.

You’ve also probably noticed (unless your Super Bowl party was a lot more fluid than mine) that the poll numbers above only add up to 70 percent. The other 30 percent of the voters said both ads were about the same. (I told you we were into populism.) You can read that to mean anything you like.

While you’re reading into things, here are a couple of coincidences I noticed that you might as well read something into as well.

Wildlife of one sort or another figured in several of the commercials. Like Monster, CarMax had a commercial featuring a beaver. Vizio did, too, though their beaver had a minor role. There was a squirrel in another ad and Bridgestone had a whale.

The CareerBuilder ad, featuring a nearly naked casual Friday office, was followed by a pantsless Dockers ad.

This article is part of a series called News & Trends.
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