Back in May, I said that Indeed’s campaign “already started in the UK and will begin this fall in the U.S.” Well, fall’s here.
The multimillion dollar campaign, as I said in May, is meant to raise the profile of the job board lots of people are using, but may barely know the name of because they found it through a search engine.
The Indeed ads are aimed at catching people in the morning (like during Good Morning America), mid-morning, or in the evening. The ads will also be on YouTube, Hulu, Facebook, Twitter, and Buzzfeed.
Then, ads will roll out on billboards in New York, Chicago, San Francisco, Los Angeles, Austin, and Stamford, Connecticut. They’ll be on both static as well as digital billboards, appearing in transportation centers and elevators.
By the way, in case you missed in, Recruit Holdings, a Japanese company that acquired Indeed, is now planning a big IPO.