You know Indeed, I know Indeed, but considering how just big Indeed is, it’s not the household word you’d expect.
So, the company is launching a big, multimillion dollar branding campaign.
Outside ad agencies like Mullen are working with Indeed’s internal marketing team on the campaign, which already started in the UK and will begin this fall in the U.S. It’s aimed at both employers and job candidates.
Indeed, in past years, didn’t spend a lot on marketing, though it rose to become a very common source of hire that often finds itself in candidates’ job searches due to good search engine optimization; in other words, those candidates aren’t necessarily searching for Indeed.com — they’re looking for a job. It began in 2004, and was bought in September of 2012. The buyer was a large Japanese company with an eclectic mix of holdings.
Since then, Indeed has been expanding its offices and opening more up in Europe and Asia.
Below is a commercial Indeed has made as part of the initiative, which is aimed at showing an upbeat, optimistic view of work.