Employment Brand Names and Slogans

One of the crucial elements in building an employment brand is to develop a “theme” that sends a clear brand message to potential candidates. That theme must clearly communicate what working at your firm is all about. One of the best ways to communicate what you are all about is through the use of brand slogans and brand names. In order to be effective, slogans must be short but also compelling and impactful. Over the years I’ve proposed quite a few brand names and slogans to firms, so if you’re looking for one…here’s my list of great employment brand slogans, organized by theme. How We Manage

We have the best people managers on the planet

Our managers are… simply the best!
Our people deserve the very best managers… and they get them
We have the best managers in the world…you can count on it
Tired of mediocre managers? Come join us and work with the best
Because people are our most precious assets… we only let the best managers in the world lead them
We actually “listen” to our employees!
Our managers recruit and retain the very best…it’s what we do
We put the “you” back in “team”

Your Job and Career

The home of your dream job
Let us “build” a job for you
More than a job…it’s an adventure in innovation
We are problem solvers
Jump-start your career…let’s see what this baby can do
We have WOW technology
We celebrate innovation
Exceed your potential… come join us!
We will challenge you to do the best work of your life
Our jobs change so fast…that you won’t need a job description
Spend 100% of your time doing what you do best
You do not have the right to remain silent… let us know what it takes to challenge you
Stop working… to join us and “make a difference”
Opportunities made real (honest!)

The Work You Will Do

Come for the job… stay for the challenge
You can actually invent things here
Its time to do the best work of your life
We are passionate about technology
People “just like you” work here
Build your dream job here
We make work an adventure
Even the rookies get to start on our team
We will challenge you to “push the envelope”
We actually change people’s lives
Tired of working “inside the box”? Come join us
We don’t buy technology… we invent it

A Learning Organization

Learning at Internet speed
The “learning place”
The “answer place”
Work on the leading edge of knowledge
The first to know, the first to utilize and the first to market
We are “a learning organization”

General Themes and Brand Names

Simply the best place to work on the planet!
“THE” benchmark organization
Let us WOW you
Excellence in everything we do… any questions?
“Something’s happening here!”
We have the most productive people in the industry.
We are winning the war for talent
We all are “a family”
We will excite and challenge you to the point where you won’t even return a headhunter’s phone call
Hold your breath… we’re just warming up
We are literally defining the future
If you’re the best… some day you’ll work here!
You’ll be the envy of your colleagues
We will rock you!

The Process Develop an overall theme for your campaign and then use several slogans to sell it. Use the slogans on your corporate website and in ads, and try to get executives to use them in their public speeches. Ask your product branding people to help you put together a campaign. It is also wise to tie in any employment slogans in with your product slogans. If you are unsure as to what slogans/names to use, put together focus groups made up of applicants to test them out.