With all of the buzz about social media recruiting, there may be an even better way to reel in top talent — creating quality content through a company infographic.
Increasingly, companies are turning to inbound marketing messages to reach customers and get their name out there — they’re pushing out tweets, engaging with customers on LinkedIn, and ensuring their blogs are stocked with great content. Companies are giving the cold shoulder to traditional methods like advertisements or making cold calls, instead favoring engagement and two-way conversations to earn their business instead of buying it.
But what many companies don’t realize is that the same strategies should apply to recruitment. Instead of pushing out job descriptions on job boards or paying for advertisements to broadcast job openings, companies should provide the information and tools for great talent to find their job openings organically. An infographic can be a great way to do this — it provides valuable information while also acting as a way to push your company name out to a broader audience. Here are four things to consider when creating a company infographic for recruitment:
- Company values. An infographic can be a great way to showcase what your company is passionate about, which will drive recruitment by attracting the right job candidates to your job openings. Brainstorm with your team to determine what topics your company knows best, and turn it into valuable information for the consumer or job seeker — if you sell mobile software, consider an infographic about how mobile technology has changed over time. If you offer self-tanning products, consider an infographic about the harmful effects of too much sun exposure. Your infographic should showcase your company values, first and foremost.
- Employer brand. Creating the actual graphic doesn’t have to be difficult or pricey — work with an internal design team, or outsource the work to a freelance graphic designer. Your infographic should be a reflection of your employer brand, so keep your brand colors consistent throughout — this will help prospective job candidates to recognize you. Ensure the design team includes your company logo at the bottom of the graphic to create interest in your company and drive leads to your website.
- Promotion. A company infographic offers a great piece of content for email blasts, social media updates, and the company website. Pitch it to external blogs and news sites to gain exposure to a wider audience, feature it on your LinkedIn and Facebook pages, or print it to include in promotional materials to hand out at campus recruiting fairs or community events. The infographic can be a tool you use to showcase your company as a creative and innovative player in your industry, pulling in job candidates who may have missed your job openings otherwise.
- Driving applications. Remember, infographics offer an under-used way to drive recruitment, driving brand interest and engagement. To drive applications, you can count on the infographic to pull job seekers to your website — include a small “We’re hiring!” icon directly on the graphic, near your brand logo. Make sure your company careers page is prominently displayed on your website landing page or homepage to make it easy for job seekers to find your openings.
Employment branding can showcase your company as different. An infographic can be a great way to share your company’s story or experience and increase job awareness, helping you to creatively sell your company and snag the best job candidates for your job openings.
Has your company used tactics like infographics to drive job awareness? Do you think this strategy could work for your company? Share your thoughts in a comment below.