Another year is coming to an end, and it is the time when many of us take a look at what we have accomplished and make plans for future improvements. I thought I would take the opportunity in this column to list some of the relatively simple things you can do make your recruiting efforts more effective. None of these recommendations need an investment in any technology other than the Internet and a recruiting website, and none of them should require a large amount of money. As is true for so many things, it’s your effort, focus, and time that really make a difference not money, equipment and technology. These can often get in the way and prevent you from seeing the important things for the sake of the details.
I suggest you use this as a checklist and post it in your office. As you end the year, see how many of these things you are already doing or can get done in the next few months. If you only pick a few of these, you will have begun to make some substantial positive changes in how you work and how the recruiting function will be perceived.