Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has … Read more
‘Just Give Us the Basics’: Recruiters Reveal Their Expectations of Employer Branding
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more
Employer Branding on TikTok vs Other Social Media Sites
If you are reading this article, you probably fall into one of the following categories: You want to learn about different strategies to TikTok it to your … Read more
When Employer Branding Is One Big Waste of Time
Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the … Read more
Employer Branding Can’t Fix a Poor Candidate Experience
It seemed like there was a reorg and a rebrand every six months. This was my experience back in the late 1990s when I managed marketing product and … Read more
The Problem With Emphasizing Employer Branding in Job Posts
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more
Employer Branding in a Hybrid Working World
As we settle into new business rhythms and modalities, much has been made around the “future of work” in a post-COVID world. Will physical offices die … Read more
Aligning Employer Branding With Your Employee Handbook
When hundreds of Trump supporters violently stormed the U.S. Capitol on Jan. 6, shockwaves were felt around the world. A shining symbol of American … Read more
Best of ERE: Top 5 Employer Branding Stories of 2020
“Employer branding matters now more than ever.” We’ve heard that repeatedly in 2020. It’s an overused cliché at best, a lie at … Read more
The Goal of Employer Branding Is Not to Attract the Most Candidates
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more
ERE Digital Insights: Employer Branding Is Branding During Today’s Crisis
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Digital 2.0 event. Click here to view other articles in the … Read more
How a Candidate’s Career Stage Impacts Employer Branding
A recent Hinge Research Institute employer branding study of over 1,000 people at professional services firms aimed to uncover what matters most when it … Read more
5 Ways to Go Beyond Conventional Employer Branding
2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more
The Intersection of Employer Branding With Onboarding and Offboarding
Many organizations view a strong employer brand as a means to attract candidates. And it is. But employer branding doesn’t just relate to candidate … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
The Three Minds of Successful Employer Branding
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I … Read more
Employer Branding May Be Destroying Your Recruiter Experience
I know what you are thinking. I am thinking it too. Not another employer branding article. Hear me out. My new “thing” is recruiter experience. My theory … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
The Most Powerful Employer Branding Tool
It isn’t only for the Kardashians #TeamKhloe, but it’s also a powerful employer branding tool! The Gram. Admittedly much of my belief of the power of … Read more
What Employer Branding May Be Missing
Companies are pulling in candidates with their alluring employment brands … only to find those excited employees turning over at high rates once they … Read more