Although the title of this article promises five reasons why your job posts aren’t working, there is really one big reason: The best candidates always come through referrals. As a matter of fact, that’s where we get roughly 80 percent of our candidates.
That being said, sometimes you’ve tapped out your networks and you need to advertise your job opening across the Internet. When push has thus come to shove, here are the five top job post mistakes to avoid.
If you want to attract the best candidates, your best bet is to invest in the cultivation of a robust talent referral network.
In the meantime, if you have to rely on job posts to attract the people you’re looking for, follow our advice and write them in a way that is easy to read, easy to understand, and clearly lays out the details — responsibilities, location, how to apply that will matter most to job seekers.