Pep Boys has sent a new career site live, one aimed at attracting people with a customer-service mentality.
Pep Boys, which operates in 35 states in the U.S. as well as in Puerto Rico, wants to be known for having great customer service.
That effort has been a couple of years in the making.
Pep Boys started working with IBM in 2012 on employee assessments, and late last year with IBM — actually IBM Kenexa — on studying its culture. After that research was done it set out to relaunch its brand.
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Pep Boys employs about 18,500 people. It has been around since 1921, and is based in Philadelphia.