Editor's Pick Archives

Job Descriptions Are A Branding Opportunity

Do your job descriptions enable candidates to feel your culture? If they don’t, you are missing out on a distinctive branding opportunity and likely wasting precious time sorting through the wrong cultural fits. Brand every piece of content you post and…

Dear Hiring Manager: An Open Letter

Dear Hiring Manager, I understand that you’re busy. Probably more than ever since your company has likely remained lean following the Great Recession. That’s why I’m suggesting you take on an important task. One that may seem counterintuitive. Your company…

My Favorite Interview Question

It’s a no brainer that knowing the reasons a candidate has applied for a job will help you win them over in the offer stage. My favorite question in a screening interview is … We’re all taught to tell employers…

Actually, Recruiters Are Marketers

Recruiters are not marketers, or researchers, copywriters, sourcing experts, or data analysts, according to a recent article by Graeme Johnson right here on ERE. While that article was chock full of true statements and accurate analyses of recruiter strengths and…