Even the military is not immune from the consolidation of job boards. Today, RecruitMilitary, LLC announced it bought competitor Landmark Destiny Group for an undisclosed amount.
A subsidiary of Virginian-Pilot Media Companies, a Norfolk, Virginia newspaper company, Landmark Destiny operates a job board for U.S. military personnel transitioning to the private sector and recently separated veterans. It will be merged into RecruitMilitary.com, a similar military-focused site.
Both LDG and RecruitMilitary also publish employment newspapers, distributing them on U.S. bases around the world. RecruitMilitary and LDG send their magazines to military bases for free distribution to transitioning personnel. RecruitMilitary publishes Incoming!, a six-page quarterly, and ships more than 50,000 copies to over 230 bases. LDG publishes Search & Employ, a 28-page bimonthly, and ships some15,000 copies to more than 75 bases.
Together the two sites have over 500,000 registered users. It’s not clear how many overlap or what percentage have completed resumes. Still, RecruitMilitary president Drew Myers said in the press release announcing the deal that the acquisition of LDG “greatly strengthens our company. We jump to first place in military-to-civilian job boards, matching our ranking in military-to-civilian career fairs. And the purchase gives us a highly competitive position in publishing.”
We couldn’t tell what ranking he meant. Even ignoring overlap, both sites together don’t come close to the traffic of Monster’s Military.com. Traffic metrics sites Compete.com and Alexa.com show Military.com far ahead in rank and visitors.
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The 2021 Recruitment Marketing Benchmark Report
RecruitMilitary however, has been aggressively promoting its military career fairs. So far this year it has held 64 compared to 13 in all of 2006, its first year producing the fairs. The company produces career fairs in cooperation with HireVetsFirst, a part of the United States Department of Labor; The American Legion; and the Military Spouse Corporate Career Network.
RecruitMilitary also provides search services to companies looking for workers with military backgrounds.