Talent Relationship Marketing Platform Phenom People Raises $22 Million

Phenom People Group Shot

The artist formerly known as iMomentous, provider of mobile-friendly career sites, has done quite an evolution the past couple of years. Moving past an awful name that no one can spell and a business model that had been commoditized by all the ATSs, the company rebranded Phenom People and focused on becoming a Hubspot-for-recruiting solution it calls talent relationship marketing (TRM).

The move seems to be paying off. Announced today, the company has raised $22 million in a Series B led by AXA Venture Partners, with participation from existing investors Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures. Sidenote: Omidyar Ventures is the property of eBay founder Pierre Omidyar.

“We are excited to have AXA Venture Partners join this latest round of funding because of their strong global reach and enterprise software expertise,” says Mahe Bayireddi, CEO and co- founder of Phenom People. “This support from AXA Venture Partners and our existing partners, Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures will help us continue to expand the Phenom People Talent Relationship Marketing Platform and build more presence in international markets.”

The company said it will use the funding for strategic growth initiatives, including accelerating product innovation and global sales expansion. They had previously raised $9 million from Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures. The latest funding brings the total amount raised to $31 million. They claim some 120 enterprise-level clients.

As the world of recruiting looks more and more like the world of marketing, companies like Phenom People are looking to capitalize on the trend. While certain vendors like Crowded, Mya, or Uncommon look to focus on one area of the recruiting funnel, organizations such as ConveyIQ and Phenom People set their sites on being a full-service platform akin to an applicant tracking system. Differentiation is a challenge, so Phenom People does its best to tout things like AI, engagement scoring, and robust analytics.

Talking with the company, things are apparently working well. In addition to cashing checks from investors, Phenom People says it is seeing strong year-over-year growth, counting companies like General Motors, Kohl’s, L’Oreal, Microsoft, Southwest Airlines, and Whole Foods to its client roster.

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“Phenom People has built a market-leading technology platform that enables companies to win the war for talent,” said Alex Scherbakovsky, general partner at AXA Venture Partners.

 

Joel Cheesman

Joel Cheesman has over 20 years experience in the online recruitment space. He worked for both international and local job boards in the late ‘90s and early ‘00s. In 2005, Cheesman founded HRSEO, a search engine marketing company for HR, as well as launching an award-winning industry blog called Cheezhead. He has been featured in Fast Company and US News and World Report. He sold his company in 2009 to Jobing.com. He was employed by EmployeeScreenIQ, a background check company. He is the founder of Ratedly, an app that monitors anonymous employee reviews. He is married and the father of three children. He lives in Indianapolis.