Not Just a Spanking but a Hard Spanking

Guessing game time: What’s the #1 failure for the year in the recruiting world?

Oh, so many choices for the top (or should that be the bottom?) spot. The irreverent Jason Buss offers his list of seven “Recruiting Fails for 2012,” which includes those shiny new objects, Pinterest (for recruiting? Oh, come on. Did you really believe you could use it to source anything but recipes, cutsey animal pictures, and home decorating ideas?) and BranchOut.

One (that would be us) could quibble over the inclusion of mobile recruiting, and the exclusion of Monster and its slow-motion implosion. And argue about whether the Facebook job board disaster is really worthy of the #1 spot. But you (that’s you, and  us, too) have to give Jason credit for the absolute best recruiting quote of the year. Commenting on the Facebook job board, Jason credits this to an anonymous recruiting leader:

The 5 organizations behind one of the biggest recruiting fails in the past 5 years should be spanked, and spanked hard.

Really Great Discrimination

In case Randy Goldberg’s job at Hyatt falls through, we have an idea for him. The Homewood Suites by Hilton Springfield is constructing a Virginia hotel, hiring 35 associates in the Washington, D.C. ‘burbs, and, it’ll discriminate. Legally.

Yes, it’ll give extra consideration to applicants with the initials “RG” — like Richard Gere, Rudy Guiliani, and so on (not that either of those two want to work for $10-16 an hour). People with a III after their name also get bonus points (attention Thurston Howell).

Washington Redskins football fans will get the “RG” and III references and may know what’s going on here. You see, Northern Virginia is basically Redskin football country, and the hotel’s gimmick is a show of support for the quarterback who is taking the Virginia-Maryland-D.C. area and arguably “taking the country by storm.” The hotel will open next month and is hiring front desk staff, night auditors, front desk supervisor, housekeepers, housekeeping inspectors, laundry attendants, cooks, bussers, bartenders, and maintenance folks. Employees get health care coverage, a 401(k) match, and free hotel stays.

Meow Pix

Here’s a tip if you want your recruiting video to go viral: Include a cat.

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“They’re the Internet’s most enduring draw and always will be,” insists MSN, which has a gallery of cats made famous when their meow-ug shots got posted online.

You think I’m kidding about including kitty in your viddy? Of course you do. But hey, do your recruiting posts get 108 comments — in one day? And not even Dr. John Sullivan gets as many Facebook shares (12,700 in 24 hours).

John Zappe and Todd Raphael
John Zappe writes for ERE, and consults with digital content operations, focusing on the advertising side. Todd Raphael works on ERE's website, conferences, awards, community, and more.