The More Honest You Are With Me, the Better I Can Help You

There is an us against them mentality in all business. Ad agencies feel that way about clients. Clients feel that way about their suppliers; and candidates as well as hiring companies feel that way about their recruiters.

I am not sure why this is, but it is. Most candidates tell me they have never gotten a job through a recruiter. This is absolutely true and always has been. Even in the best of times, recruiters only accounted for 20% of job placements. Today, with the internet, I am guessing that is down to about 15%. But because of the lack of experience with headhunters, there is a commensurate ignorance of how to deal with us. Same thing happens with corporate HR.

Corporations have hired their own in-house recruiters to save money. They reluctantly turn to outside recruiters when those internal recruiters strike out. Many of them don’t know how to work with us either

This doesn’t mean that either companies or candidates should inadvertently actually work against their recruiters, but this often happens.

The Arm’s Length Disadvantage

As a result, clients, instead of partnering, keep us at arm’s length. HR people and hiring managers think it is appropriate not to give us feedback or accurate status during the interviewing process. Most won’t tell us whether a candidate is doing well or poorly, for that matter. They think that knowledge will somehow affect the outcome or, perhaps, my (our) attitude. And the truth is, it will; if we know what the issues are we can often use that knowledge to find a more appropriate candidate, but that requires that we get accurate feedback. And if we know a candidate is liked, we can begin to “pre-close” long before the process is over.

The better recruiters can partner and work with candidates and clients, the better we can perform for them both.

Over the years, I have had many clients who truly partner with my firm. They tell us their internal politics, they share the issues that affect hiring. They tell us up front when there are internal candidates. They tell us at the beginning that there are people they have already met and why they have reached out to us; if the candidates they have already seen have issues or there are questions about them, they tell us so we can recruit accordingly. There are no surprises.

True Partnering Makes Magic Happen

Those clients who trust us and partner with us get the best candidates, not because we choose to send others less good people, but because the more we know the better we can perform.

We have the same issues with candidates. They don’t share and partner enough with us. All too often candidates leave us in a lurch by not confiding that they are close to obtaining another job, or that they have issues with the company we sent them to. Many times those issues can be resolved – if we know what they are. But without us knowing, we cannot help or address their problems.

And, sometimes, candidates tell us how excited they are about an opportunity and in the middle of interviewing they take another job, which they never told us about. This leaves us blind-sided, and is unfair to us and the company. It happens all the time.

I had a candidate who received a job offer but only after he received it did he tell me what his issue was. The issue had nothing to do with the job, which he liked, but had to do with the type of company it was. If I had known, I might have either withdrawn him or had the company address the issues early in the interviewing process. I was made to feel almost like an outsider rather than a partner.

I recently had another candidate interviewing for a “C” level job – an EVP of an ad agency. While he did tell me that he was talking to other companies, he never told me that all those jobs were for far more money and for a bigger title. The job he eventually took was as a president. All the while, he let both my client and I think that he was interested in the EVP job, even though he was not going to take it. It was unfair to us both.

Like most good recruiters, the challenge for me is to become an extension of my client’s company while at the same time partnering with my candidates. A good recruiter works for his or her clients – they are who pays the recruiter. But a headhunter must do a good job for his candidates or neither the applicant nor the company will be happy.

I know that there are many poor recruiters out there – they are defined by their inability to send the right people to the right jobs; their sole interest is making a placement, no matter what the cost to either candidates or clients. Those recruiters should be avoided by both companies and job seekers. Although, in a high volume business like advertising, unscrupulous recruiters are allowed to flourish by companies with low standards that only want to fill jobs at any cost.

Candidates, especially those out of work, feel the same way: they just want to be sent out, whether the opportunity is right for them or not.

A good recruiter can partner with a candidate for many years. Ditto the company. Partnering is for the long run.

Paul Gumbinner spent 20 years in advertising. He is one of the few recruiters who has run an advertising agency. His advertising credentials include experience in virtually every category of products and services – package goods, cosmetics, broadcasting, financial services, publishing, retail, travel and leisure, fast food and business-to-business.

Paul has written about advertising and advertising related personnel matters and has
been published in the key advertising industry trade publications – Advertising Age and AdWeek. Paul has been quoted in many general publications as well – Forbes, Fortune, Newsweek, to name a few.

Paul’s blog about advertising, View from Madison Avenue is read by hundreds of advertising executives each week. This popular commentary and common sense advice is sought after by candidates and clients alike. He also loves to tell funny stories.

Paul is one of the only advertising recruiters to be listed in Who’s Who in Advertising,
Who’s Who in the East, Who’s Who in America and Who’s Who in Media and
Communications
.

As a member of the American Advertising Federation’s Speakers Bureau, Paul is a
popular guest lecturer and speaks about advertising and recruiting throughout the
United States.

His search firm,The Gumbinner Companyrecruits advertising executives for advertising agencies and corporations
The firm handles general advertising, direct, digital / interactive, event and promotion and recruits at all levels of the business:
• Agency Management
• Account Management
• Account Planners
• Strategic Planners
• Senior Media Executives
• Agency Financial Executives
• Corporate Advertising Executives
The firm prides itself on the tenure of its placements. All candidates are met in person. "We are partners in our clients and our candidates. We know advertising."

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