Dear Barb:
Our sales are inconsistent and even my managers have accepted the fact that we will have at least one flat month every quarter. That’s four flat months out of the year and obviously my expenses don’t decrease during those flat months. I’m out of answers on how to get more consistent production out of our team.
I know you speak at many conferences and do some in-house training and consulting with owners. Because of your exposure to companies all over the world in our profession, do you agree that flat months are just a reality of our business?
Donna F. Houston, TXDear Donna:
I don’t believe that you should accept the fact that every year you are going to have four flat months. This proves the concept: If you think you can or if you think you can’t you’re right! The only way to guarantee consistent production is for everyone to hit their individual result standards on a daily basis.
Often, a flat month follows a record month because during the record month your sales team is focused on prepping, debriefing, closing, and celebrating. They stop doing the basics that guarantee consistent production (recruiting, marketing, presentations, etc.).
If you monitor sendout totals, you can accurately predict production. It is extremely important for you to manage by numbers because numbers don’t lie. When your team is having a great time, encourage them to stay on the telephone because they are on a high and will obtain great results.
Barbara J. Bruno, CPC, CTS