Google Hire is officially less than a month old, so it’s understandable there might be some shortcomings. However, this is Google, a company with more resources and brainpower than just about any corporate titan on the planet. So, it’s fair game to put Google’s version of an applicant tracking system under the microscope and see where it falls short.
There’s a lot to like about Google Hire but, as I found with a little digging, there’s also a lot of work it needs to do in order to compete with established players in the space. Here’s a sampling of Google Hire’s airballs:



There’s more, but I don’t want to get too SEO geeky on a recruiting audience. Search Engine Land does a decent job of discussing what’s wrong with Google Hire’s main site, and many of those same shortcomings are present on the employer pages and job-posting pages. The popular search marketing blog said Hire had “hilariously atrocious technical SEO.”
Google Hire will undoubtedly get better when it comes to these challenges. The talent there is too solid and the initiative is too important. For now, however, proceed with caution if you’re hoping Google Hire is the answer to your search traffic prayers.