Email Trumps Voice Messages For Getting a Response

email voicemail survey response
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Earlier this week I invited Fordyce readers to tell us how often they got a response — any response at all — to cold-call emails and voicemails you send or leave for candidates and clients.

The results are reported in the accompanying chart. The headline is that emails get a better response rate than do phone messages.

What it says is that almost 40% of those of you who took part in the survey say you get a call back to your phone message less than 25% of the time. Looked at from another angle, hardly anyone is getting anywhere close to half their messages returned.

Email, though. gets better results. Just under 8% of the respondents told us they are getting a response to at least half — and in some cases more than 75% — of their emails.

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Our poll is anything but scientific. A properly conducted, random survey of recruiters and response rates might come up with very different results. However, it does track with what I’ve heard anecdotally, and with some surveys about email reply rates.

What prompted our Fordyce poll was a  Top Echelon Network poll about same day callback rates. That survey of members of the splits network found few are getting called back the same day they leave a message.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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