Edward Jones, the financial company with 12,000+ offices and seven million clients, is for the first time launching an ad campaign to recruit experienced financial advisors, CPAs, attorneys, and other business professionals.
The company was 19th on People magazine’s new list of “companies that care” and fifth on Fortune’s list of the best companies to work for (though, the company says, “we don’t focus on awards, which may be why we win so many”).
The recruiting campaign contains similar elements to the company’s overall corporate advertising. It’ll run throughout the year in business publications, and direct people to a landing page at edwardjones.com/knowmore.
As you’ll see there, the company is using that site to emphasize its durability, saying “through thick and thin, we’ve survived and thrived,” and that “since 1922, we’ve never met a storm we couldn’t weather.”
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It’s also playing up its company structure/business model, which it says gives financial advisors a lot of autonomy, but also a lot of resources from the home office.