Does Social Networking = LinkedIn for Most Recruiters?

LinkedIn rules the roost

We ran a webinar today with Elaine Orler and Jason Corsello of Knowledge Infusion about what changes we should expect from recruiting technology in the next year.

I learned a lot on the call, but one of the polls that we took really made me stop and think. Here it is:

What social networking application are you most likely to use in your recruiting efforts?
# of Respondents % of Respondents
LinkedIn 298 66.82%
Facebook 35 7.85%
MySpace 7 1.57%
YouTube 0 0.00%
Twitter 4 0.90%
Other 16 3.59%
None of the above 86 19.28%
Total Respondents 446 100.00%

That LinkedIn was the most popular did not surprise me — it’s not exactly a secret that it has become one of the critical tools of our profession. I was surprised that LinkedIn was such an overwhelming favorite – nobody else was even remotely close.

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The way we asked the question had people answering which of these services they are most likely to use the most. But I wonder — if we had phrased the question to ask if recruiters are using these sites at all for professional services, would the answers have been any different?

Asked a different way, aside from a very small portion of the recruiting community, are we really using social media effectively?

ERE Media, Inc. CEO David Manaster continues to learn about recruiting every day. His first job in the profession was way back in 1997, and he founded ERE Media the following year. Today, David spends his time thinking up new ways that ERE can serve the recruiting community. You can follow David on Twitter or email him at david(at)ere.net.

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