Change Your Name and You Might Become a CEO

Here’s a little tidbit from LinkedIn that might help you answer a Jeopardy question or fill the conversational lull between discussing the Dodgers takeover and Lindsay Lohan’s upcoming stint in the morgue: Peter, Deborah, Bob, and Sally are among the most common names for CEOs.

It’s probably a totally meaningless analysis, but LinkedIn managed to get some PR mileage (and yes, I realize I’m playing right into that) out of scouring the 100 million profiles to find the most common CEO names.

If the research department had stopped there, it still would have warranted a water-cooler mention. But the team must have really had fun, since it dug into the various occupations and functional areas discovering such gems as:

  • “Sales professionals tend to have short names, around four letters (like Chip, Todd, and Trey).”
  • “Engineers tend to have longer names, around six letters (like Rajesh, Jeremy, and Andrew).”
  • “U.S. professionals in the food and restaurant industry tend to have longer French names (like Thierry, Philippe and Laurent).”

I’ve got my own ideas on correlation. Salespeople, (at least the good ones, in my experience), focus on developing relationships and nurturing a friendly, casual, “guy or gal next door” persona. Chip, Todd, or Cathy just sound more best-friend-informal than Theodore or Cathleen.

And the French sounding name for a chef? Do we really need to discuss that one? (Although it would be more fun if just once I walked into a restaurant and Gordon you-know-who was there in the kitchen, dishing about the running of the place.)

Anyway, the remarkable PR people at LinkedIn turned to an onomatologist for an explanation of the name associations.

“Typically hypocorisms, the shorter form of a given name, are used in intimate situations as a nickname or a term of endearment,” said Dr. Frank Nuessel, the editor of NAMES: A Journal of Onomastics (a publication of the American Name Society) and a professor of classical and modern languages at the University of Louisville.

“It’s possible that sales professionals in the U.S. and male CEOs around the world use these shortened versions of their name as a way to be more approachable and accessible to potential clients. Interestingly enough, female CEOs appear to prefer to use their full names and not nicknames, which could signify that they want to be taken more seriously and want co-workers to think of them in a more professional light.”

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So now, there you have it. An official, professorial explanation for the short form usage of names by salespeople and CEOs.

Of course I couldn’t leave well enough alone, so did a little data digging myself. Not surprisingly, I found that many of the popular CEO names were also popular baby names. Deborah was popular between 1951 and 1956. Carolyn didn’t make the top five list, but Carol did.

John (of which Jack is a variant), was big for years, petering out in the early 70s. Ditto for Robert.

Considering that the average age of a CEO is around 56, we might just be seeing a correlation between popularity of baby names and the aging and career progression of the cohort.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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