The session will take the audience on the journey of how Research In Motion is developing and activating their first-ever global employer brand during a climate of downsizing, intense competition, and an often hostile press environment.
Kat will share how she’s working ‘top down’ to create an authentic, believable promise that is closely aligned with the organizations vision and strategy. She’ll talk candidly about the challenges of connecting a complex, global stakeholder community to ensure that the promise meets the reality at every touch point of the talent management lifecycle.
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