Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more revenues. Similarly, you should track some key metrics on your careers site to better grasp the…
Phil Strazzulla
Phil Strazzulla
The Days and Times With the Highest Conversion Rates for Job Applicants
In talent acquisition, we always want to better understand our end customer — the job seeker. With that in mind, I wanted to share some data that dives into when applicants are most likely to apply. We are talking about…
Glassdoor’s Talent Hack
Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with potential employees. If you don’t know, a robots.txt file helps “robots” like Google’s web crawler to understand the…
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, Monster, and the many other job boards out there. That said, there are two queries that the majority…
Recruiting and HR in 2023
This summer we asked hundreds of HR leaders for their thoughts on what HR will look like five years from now, in the year 2023. Most people believe that job boards will have died, HR will be called PeopleOps, and…
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than LinkedIn, which has 250 million users monthly. Facebook also has lots of rich data that can…
A New Employer Branding Tactic: Using Webinars to Attract Talent
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One company we ran across recently has used webinars to attract and convert talent. The…
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…