This summer we asked hundreds of HR leaders for their thoughts on what HR will look like five years from now, in the year 2023. Most people believe that job boards will have died, HR will be called PeopleOps, and…
Phil Strazzulla
Phil Strazzulla
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than LinkedIn, which has 250 million users monthly. Facebook also has lots of rich data that can…
A New Employer Branding Tactic: Using Webinars to Attract Talent
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One company we ran across recently has used webinars to attract and convert talent. The…
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…
What 1 Million Chatbot Conversations Tell Us
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, and to boost the candidate experience. Chatbots have been very successful in the worlds of…
How to Effectively Engage Your Talent Communities
Building a talent community is a great step in pipelining talent. But, it’s just the first step. Once you get people to opt in, you have to engage them in a way that is segmented and regular. That’s not really…
A Simplified Way to Measure the Value of Your Recruiting
Measuring the overall effectiveness of your talent acquisition strategy can be challenging at best. There are so many metrics to keep track of, and many aren’t exactly useful. Here’s a simple metric that we adopted from marketing: total talent acquisition…
Talent Pipelines, Explained
There seems to be a lot of talk about talent pipelines, or CRM, or talent communities, or whatever you want to call it. There’s good reason for that: the few companies that are starting to effectively pipeline talent don’t have…