Phil Strazzulla

Why Your Careers Site May Not Be Engaging Candidates

Phil StrazzullaMay 6, 2020May 5, 2020

Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more

Sifting Through the Cost per Applicant Data

Phil StrazzullaOctober 10, 2019October 3, 2019

Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more

What Marketing’s Doing With Its Website That We’re Not

Phil StrazzullaMay 2, 2019April 23, 2019

We were curious to compare how often HR updates the career website vs how often marketing updates the corporate site. The results tell us that talent … Read more

Decrease Your Candidate Drop off

Phil StrazzullaApril 3, 2019March 27, 2019

We’re all trying to get more amazing people into our hiring funnels. We spend time sourcing, money on job ads, and hours thinking of creative ways to … Read more

You Might Pay People Less If You’ve Got a Great Employment Brand

Phil StrazzullaMarch 12, 2019March 7, 2019

Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees … Read more

The 2 Most Important Employer-branding Metrics

Phil StrazzullaDecember 26, 2018December 13, 2018

If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more

5 Key Metrics for Your Talent Pipeline

Phil StrazzullaNovember 27, 2018November 16, 2018

Many talent-acquisition teams are starting to proactively nurture pools of candidates into pipelines or talent communities. When a new req comes in, a … Read more

Career Site Metrics You Should be Tracking

Phil StrazzullaNovember 16, 2018November 8, 2018

Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more … Read more

The Days and Times With the Highest Conversion Rates for Job Applicants

Phil StrazzullaOctober 24, 2018October 23, 2018

In talent acquisition, we always want to better understand our end customer — the job seeker. With that in mind, I wanted to share some data that … Read more

Glassdoor’s Talent Hack

Phil StrazzullaOctober 4, 2018September 24, 2018

Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with … Read more

The Two SEO Queries That Recruiters Should Care About

Phil StrazzullaSeptember 27, 2018September 17, 2018

Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, … Read more

Recruiting and HR in 2023

Phil StrazzullaAugust 20, 2018August 16, 2018

This summer we asked hundreds of HR leaders for their thoughts on what HR will look like five years from now, in the year 2023. Most people believe that … Read more

Embed Code Basics for Your Careers Site

Phil StrazzullaAugust 13, 2018August 8, 2018

The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram … Read more

A Smart and Simple Way to Share Culture

Phil StrazzullaJuly 30, 2018August 16, 2018

We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more

When Facebook Worked for High-volume Hires

Phil StrazzullaJuly 19, 2018July 13, 2018

Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than … Read more

A New Employer Branding Tactic: Using Webinars to Attract Talent

Phil StrazzullaJune 29, 2018June 23, 2018

Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One … Read more

Best Practices for Collecting Employee Testimonials

Phil StrazzullaJune 22, 2018June 19, 2018

Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific … Read more

What 1 Million Chatbot Conversations Tell Us

Phil StrazzullaJune 1, 2018May 30, 2018

A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, … Read more

How to Effectively Engage Your Talent Communities

Phil StrazzullaMay 1, 2018April 28, 2018

Building a talent community is a great step in pipelining talent. But, it’s just the first step. Once you get people to opt in, you have to engage … Read more

A Simplified Way to Measure the Value of Your Recruiting

Phil StrazzullaApril 17, 2018April 16, 2018

Measuring the overall effectiveness of your talent acquisition strategy can be challenging at best. There are so many metrics to keep track of, and many … Read more