We studied 13 modern recruitment marketing practices that give employers an edge in finding and attracting their target candidate personas, engaging … Read more
Lori Sylvia is responsible for leading SmashFly’s global marketing and bringing best-practice marketing principles to the recruiting process. With 20 years in high-tech marketing, communications, and strategy, she brings deep experience in creating demand for new product categories and growing startups into category leaders. Previously, she was Red Bend Software’s EVP of marketing where she helped grow the company into the leader in mobile software management deployed in 2 billion smartphones (acquired by Harman in 2015). Prior to Red Bend, she ran marketing for General Dynamics’ $3 billion IT services division, and served in various senior marketing roles at venture-backed startups including Indus River Networks (acquired by Enterasys Networks in 2001).