Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that … Read more
Most articles talking about the future of work seem centered on the question of how much of an impact will bots, AI, and machine-driven automation drive … Read more
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial … Read more
Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to … Read more
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at … Read more
It wasn’t so long ago that the concept of a marketing funnel (or consideration funnel) was a bit of a revolution. Injecting more marketing thinking into … Read more
Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible … Read more
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, … Read more
I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job … Read more
2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping … Read more
Every recruiter, regardless of business, industry, or company size, is being asked the same thing by hiring managers: Find me more and better talent. … Read more
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their … Read more
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the … Read more
Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint … Read more
It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see what … Read more
“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.” — Shane Snow, … Read more
By now you’ve heard the announcement that “Google+ is dead.” Besieged by reports that Facebook had more users (true), more engagement (also true), … Read more
This is the third part of a three-part series on the future of digital talent acquisition. Previously, I looked at the power of content and social media. … Read more
This is the second part of a three-part series on the future of digital talent acquisition. In part one, I looked at content. Content will be the watchword … Read more
There’s a Zen saying that you can never step into the same river twice. The same is true for technology. It changes every day, not just by adding new … Read more
