James Ellis

James Ellis

James Ellis [http://jamesellis.us] is the host of The Talent Cast [http://thetalentcast.com], a weekly deep-dive into the mechanics and theory of recruitment marketing and employer branding.

1 Metric to Rule Them All

Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed with it all. So your natural inclination is to ask “what metrics…

The Unsexy Employer Brand

There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…

Your ATS Will Never Help You Hire

Your ATS Will Never Help You Hire

Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This necessary evil was once the best way to manage and track a…

The Best KPI for Measuring Native Ads

2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can absorb remains constant. This is the next…

Recruiting’s Magic Bullet

Every recruiter, regardless of business, industry, or company size, is being asked the same thing by hiring managers: Find me more and better talent. Sadly, those increased demands don’t come with increased budgets. While marketing can point to increased sales…