Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to feel overwhelmed with it all. So your natural inclination is to ask “what metrics…
James Ellis
James Ellis
The Unsexy Employer Brand
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…
The Fix to Your Broken Recruiting Funnel? A Different Funnel
It wasn’t so long ago that the concept of a marketing funnel (or consideration funnel) was a bit of a revolution. Injecting more marketing thinking into the world of “post and pray” and sourcing-focused sales, the funnel was a way…
Your ATS Will Never Help You Hire
Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible choice. This necessary evil was once the best way to manage and track a…
What Everyone Gets Wrong About Glassdoor
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing transparency to an industry that has long been able to hide in…
Your Neglected Talent Community Needs a Makeover
I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job descriptions look cool. Realities, both augmented and virtual, look super cool. And they…
The Best KPI for Measuring Native Ads
2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can absorb remains constant. This is the next…
Recruiting’s Magic Bullet
Every recruiter, regardless of business, industry, or company size, is being asked the same thing by hiring managers: Find me more and better talent. Sadly, those increased demands don’t come with increased budgets. While marketing can point to increased sales…
Recruiting Content: The First 10 Pages
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their interest in you in a way that job descriptions can’t, but where does one start?…
Here’s Proof That Content Will Bring You the Most Important Job Applicants
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process. You see, usually when we talk about the power of content in recruitment marketing to attract candidates…