Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I … Read more
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
Recruiters will tell you that theirs is a tough job: lots of plates to spin, low resources, timeline crunches, and a lack of appreciation for a job well … Read more
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various … Read more
Sourcers are in charge of sourcing. Recruiters are in charge of recruiting. HR business partners are in charge of managing and scoping the business need. … Read more
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that … Read more
Most articles talking about the future of work seem centered on the question of how much of an impact will bots, AI, and machine-driven automation drive … Read more
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial … Read more
Let’s stop with the madness, folks. With the influx of available data now available to your average (or even amazing) recruiter, it doesn’t take long to … Read more
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at … Read more
It wasn’t so long ago that the concept of a marketing funnel (or consideration funnel) was a bit of a revolution. Injecting more marketing thinking into … Read more
Let’s start with the obvious: no one likes their ATS. Like airlines, wireless service, or cable companies, there are no good choices, only a least horrible … Read more
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, … Read more
I know that you’re distracted by all the cool new shiny things being offered to you right now. Snapchat looks cool. Facebook Live looks cool. Video job … Read more
2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping … Read more
Every recruiter, regardless of business, industry, or company size, is being asked the same thing by hiring managers: Find me more and better talent. … Read more
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their … Read more
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the … Read more
Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint … Read more
