Celeste Sirin, is the founder and MD of Employer Branding South Africa, a home-grown South African consultancy focused on building, marketing, and training companies with their employer brands and value propositions to attract, engage and retain talent. Celeste has worked within the recruitment industry for many years, running her own award-winning recruitment marketing and response management agency; she is seasoned in executing compelling employer branding and talent attraction strategies across various industries. 

Celeste’s mission lies in defining and driving the essence of employer branding and the fundamental importance of companies adopting it as a business imperative.

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