Bryan Adams – ERE

Bryan Adams

Bryan Adams is the international best-selling author of Give & Get Employer Branding. He is also the CEO and founder of Ph.Creative, a leading employer brand agency that specializes in building world-class employer brand, EVP, and talent engagement strategy for companies such as Apple, American Airlines, GVC, and Blizzard Entertainment.

An employer brand thought leader and speaker, Bryan's aims to change the way people think about employer branding and EVP through unconventional and even controversial methodologies.

When Retention Becomes the Enemy of Recruitment

Bryan AdamsApril 22, 2021April 21, 2021

In some circles, employee retention is considered the holy grail of a healthy, happy, and productive workforce. I suppose it’s a logical conclusion, … Read more

Can a Company Be Apolitical?

Bryan AdamsNovember 25, 2020November 23, 2020

In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more

The Goal of Employer Branding Is Not to Attract the Most Candidates

Bryan AdamsNovember 4, 2020November 3, 2020

In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more

Great Stories of Employers Stepping Up During the Pandemic

Bryan AdamsOctober 16, 2020October 11, 2020

No one would deny that planning is key to success. Developing a long-term plan usually contains two key components: a company vision and a corresponding … Read more

Detaching Diversity: It’s Time to Take the “D” out of DEI

Bryan AdamsSeptember 23, 2020September 22, 2020

Few would argue that Beyoncé isn’t an incredible talent. As a commercial and cultural phenom, Beyoncé has successfully blazed her own path and is … Read more

5 Ways to Go Beyond Conventional Employer Branding

Bryan AdamsSeptember 11, 2020September 10, 2020

2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more

The Intersection of Employer Branding With Onboarding and Offboarding

Bryan AdamsAugust 20, 2020August 19, 2020

Many organizations view a strong employer brand as a means to attract candidates. And it is. But employer branding doesn’t just relate to candidate … Read more

How to Re-Recruit Your Workforce Amid COVID-19

Bryan Adams and Charlotte MarshallJuly 8, 2020July 5, 2020

With layoffs and hiring freezes due to the coronavirus pandemic, it’s a strange time for recruiting. But the best employer brand professionals understand … Read more

What Four Years of Research (and COVID-19) Reveals About Candidate Expectations

Bryan AdamsJune 19, 2020June 19, 2020

In an age driven by profitability and quarterly reports, there’s only one true competitive advantage left in business: your people. As organizations emerge … Read more

The Good, the Bad, and the Ugly of Employer Branding During a Pandemic

Bryan AdamsApril 13, 2020April 12, 2020

Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more

6 Simple Steps to Revitalizing Your Candidate Experience

Bryan AdamsSeptember 9, 2016September 8, 2016

Younger jobseekers increasingly want to work for brands where they shop. In fact, over 75 percent of 16-24 year olds say they had applied for a job at a … Read more

What a Beanbag Can Tell You About Your Careers Website

Bryan AdamsJuly 29, 2016July 20, 2016

Go to made.com, search for beanbags, and you’ll come across the Piggy Bag. The product has 17 different types of content on the page designed to entertain … Read more