Brian Formato is president and principal consultant at Groove Management. Groove Management is a strength based organizational development consulting practice.

Groove Management’s mission is to help individuals and organizations to maximize performance by focusing on their strengths. He is a seasoned organizational development, strategy and communications leader with 20+ years of corporate experience. 

Before joining Groove Management full time, he was the global director
of communications and web strategy for Ingersoll Rand. He was responsible for public relations, employee communications, brand, marketing communications and digital strategy for the industrial businesses, including Club Car. Prior to Ingersoll Rand, Brian led organizational development and corporate communications for Doosan, a Korean conglomerate that acquired Bobcat and other properties from Ingersoll Rand in 2008. in an acquisition valued at $4.9 billion. As a member of the Doosan executive committee, he was a key advisor to the CEO and other senior leaders. He and his global team led post-merger integration efforts for the Bobcat acquisition as well as the acquisition of Moxy a Norway-based articulated dump truck manufacturer. 

Prior to joining Doosan, he served as the vice president of human capital at Red Ventures, a Charlotte-based marketing firm ranked No. 4 on the prestigious INC 500. He also spent five years at Time Warner Cable, where he led organizational development and leadership development.

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