When you think of Jobster, what comes to mind?
Are you reminded of a company that reached its heyday in 2006 as a leading job referral site and then quickly squandered away over $55 million in venture capital? Or a company that seemed to lose its way through a series of acquisitions and poor business decisions?
At one time, Jobster reached celebrity status in the world of talent acquisition. It threw the best parties, hired the best people, and attracted media and investors. As many upstart celebrities, it seemed like it was just a matter of time before they fell into trouble – – and, they did. Also typical of celebrity followers, many people wished they would fail and many hoped they would make a comeback — and in 2010, Jobster made a comeback.
Zapoint, a career-mapping solution provider acquired Jobster and is taking steps to transform the company into more than a job board as part of an integrated talent management strategy. Who is Zapoint? How are they innovating in a saturated market, and how are they integrating Jobster?
In a world of layoffs, downsizing, and dwindling incentives, employers seem to call the shots. This certainly holds true in the talent management technology market. Solution providers are making a strategic push to target “the business,” not “the individual.”
Talent management suite providers are continuously expanding in areas such as recruiting, performance management, succession planning, compensation, and workforce planning. Yet, few providers are thinking of the one area of talent management that directly benefits the employee — career development.
Zapoint is one exception. Zapoint is giving employees a way to regain some power by creating a way for them to own their careers. They provide a unified talent profile built on a repository of individual skills to help job seekers, employees, and even alumni find a career path. This is where Jobster comes into play.
Jobster expands the scope of career development. Through the acquisition of Jobster (innovative job board technology) and significant enhancements to Skillsmapper, (web-based career development tools), Zapoint has found a way to make the talent profile collaborative, engaging, and a tool for the individual to own rather than the employer. Employers will also benefit from this improvement in the talent profile, which is a good thing since they are the ones paying for the solution. Organizations can expect improved employee engagement and greater visibility into their skill gaps.
Zapoint differentiates itself through user adoption, collaboration and the ability to identify skill gaps.
Why would Zapoint acquire Jobster? It’s simple. Through Jobster, Zapoint acquired over 800,000 profiles and close to 300,000 active users as well as a brand name. While Zapoint has mastered the internal side of understanding skills, Jobster gives them insight to the external market. It expands the talent pool and provides the data Zapoint needs for its skills mapping.
The success of the Jobster integration will depend on the ability to get passive candidates actively using the systems and updating their profiles. Success will also hinge on the ability to position Jobster as much more than a job board and part of a broader view of talent management and career development.
