What Happens When You Let Employees Design Their Own Jobs?

At this digital advertising firm employees are encouraged to constantly re-evaluate their interests — and their jobs.

Recently named the fastest-growing company in Richmond, Workshop Digital was formed when Co-Founders Andrew Miller and Brian Forrester merged their two digital marketing firms. The 25-person company specializes in the competitive field of search engine optimization (SEO) and pay-per-click (PPC) advertising.

The challenge of recruiting knowledgeable employees means Workshop Digital has to think creatively to attract and retain talented team members. Among their unique initiatives: every employee has a 90-day check-in with their manager, in which they’re encouraged to suggest changes to their own job to make it fit their skills and interests.

The result: engaged, happy employees and a 100% retention rate.

This article was originally posted on OpenWork, a nonprofit committed to inspiring companies to continuously improve how, when, and where work is done for the mutual benefit of employees and employers.