A long time ago, I worked with a company that valued managers with great personalities over just about anything else.
There was one particular guy who corporate management viewed as a superstar because he had such great “presence.” He had been lauded with all sorts of company honors, and although he certainly did make a great impression when you met him, it was hard to tell just what it was he did well.
A guy who worked closely with him (who later worked for me) started talking about this superstar manager one night over a drink. When I asked him what made ‘Tom” such a star, this guy rolled his eyes and said, “Tom can be really difficult to work for. Yeah, he has great presence, but he also has the attention span of a gnat.”
And, that’s when I finally figured out that when it came to impressing corporate leadership, personality and presence seemed to top competence and skill any day of the week.
I had a flashback to all of this recently when a survey from the Swedish global learning institute Hyper Island titled Tomorrow’s Most Wanted came across my desk. It “polled over 500 top leaders (CEO’s, Managing Directors, Creative Directors) and employees across agencies and companies within the communication, tech and business development industries, measuring perceptions of future challenges, readiness for those challenges, and the skills and qualities needed to meet them.”
The survey found, not surprisingly, that overwhelmingly,”Personality” was seen as the most desirable quality in a worker, with 78 percent of respondents giving it a top rating as opposed to “Skill set” at only 39 percent. “Cultural Alignment” came in at 53 percent.
I get that personality is important, but is it that much more important than the skills someone brings to the table? Well, I certainly don’t think so — but I seem to be in the minority on that.
As Johanna Frelin, the CEO of Hyper Island, observed:
What we found most compelling about this research is how clearly it highlights that personality, not competence, is the determining factor of who’s going to get the most attractive jobs among tomorrow’s recruits. Also, there is a growing desire for talent with a unique combination of skill and flexibility — people who can collaborate, adapt quickly and are enjoyable company, but also have the drive to get things done. All those traits boil down to a personality that is essential for businesses operating in an ever-changing digital landscape. Thus, specific competence is less important.”
I agree that people need to bring a lot of different skills to the table in today’s complex and rapid-changing world of work, and certainly personality and the need to collaborate and adapt are critical. You’ll get no argument from me on that.
But, at the core of all of that personality and collaboration needs to be a solid foundation based on a strong and specific skill set. I don’t buy the notion that “specific competence is less important,” and I think that’s a dangerous road for hiring and talent managers to go down.
In other words, personality and presence will only take you so far if you don’t have the bottom-line skills to get the job done. And, Lord help you if you also have “the attention span of a gnat.”
Of course, there’s more than the debate about personality versus competence in the news this week. Here are some HR and workplace-related items you may have missed. This is TLNT’s weekly round-up of news, trends, and insights from the world of talent management. I do it so you don’t have to.
https://www.youtube.com/watch?v=GS36TeRLzK8