Add this to the pantheon of dumb things to get fired for: a singing, job-disparaging rant posted on YouTube that your corporate overlords don’t find particularly amusing.
So it goes for Christopher Cristwell, 25, who according to this story in the Seattle Times, “is making national headlines after he posted a video of himself on YouTube singing about his job at the Chowchilla Starbucks” in California.
It’s an amusing little song (I’ve posted the video below), laced with a little attitude and profanity that probably captures a lot of the feelings that many Starbucks baristas share, but it’s never career enhancing to so publicly bash your employer in a viral video that as of this writing has been viewed, oh, about 280,000 times. Here’s a little more of what happened:
The video was picked up by a popular Starbucks blog last week, which quickly caught the attention of the corporate honchos. After several meetings with managers, (Cristwell) was sent packing.
“They were really cool about it. The regional manager complimented me on my creative ability — not on that specific song — and then asked me why I did it. They were really trying to find out about my intent behind the videos.”
The intent, he says, was strictly satire. He said he never actually did any of the shortcuts he sings about, such as filling a Vanilla Bean Frappuccino with whipped cream because most customers can’t tell the difference. “I’m not trying to say it’s a healthy song, but it’s definitely satire,” he said.”
A Starbucks PR spokesman said what you would expect them to say:
While Christopher was expressing his own views in the video, the disparaging remarks about our customers and company are unacceptable and out of line with our commitment to our customers and partners (employees).”
I wouldn’t feel too bad for Chris Cristwell, though. My guess is that this is a good career move for him because he’ll get job offers from somebody who appreciates his creativity and ability to garner so much attention. As one reader on the Seattle Times website put it:
It’s all about perspective… if he sings it on YouTube, he gets fired; if he sings it on the street corner, he’ll get a few bucks an hour more than he was making, probably; if he sings it on ‘America’s Got Talent’, he’d stay on a couple weeks extra; if he sings it on Leno, he’ll be offered a job doing all sorts of requests. All about perspective, location and who hears it. Right on..!!!”
Right on, indeed. But, this just goes to show (again) that actions have consequences, although I think it would have been refreshing to see Starbucks do something other than simply fall into the stereotypical role as humorless and insensitive corporate giant.
Wouldn’t it have been smart if someone in Starbucks’ management suite decided to treat this guy as the proverbial canary in the coal mine, someone who has some good-to-know insights into the Starbucks experience? Yes, it would have been smart — but not a lot or corporations have that kind of smarts, or a sense of humor about this kind of thing.
Another reader (and commenter) on the Seattle Times website ageed:
By firing this guy Starbucks has blown this up into something much bigger than it ever would have become on it’s own. And they appear heavy-handed, humorless, and uptight.”
There’s more than the latest Starbucks rant in the news this week. Here are some other HR and workplace-related items you may have missed. This is TLNT’s weekly round-up of news, trends, and insights from the world of HR and talent management. I do it so you don’t have to.