A year ago it seemed you couldn’t visit an HR vendor without them talking about how they were mobile, social, cloud-based and packed with powerful analytics.
Has that changed? Those themes are still strong, however the emphasis is changing and some new themes are emerging.
Sometimes, themes go quiet simply because they won.
Mobile is rapidly becoming an archaic word since everything is mobile. We will have to create a special name for applications that do not have mobile capability, like we did for “land-line” phones.
Similarly, a year ago we were still explaining what “the cloud” was; now it’s a widely understood idea. Some vendors put cloud front and center (HR Cloud and Cloudmills have it in their name) but I’ve met a number of young cloud-based vendors who don’t even think to mention it, they can’t imagine doing things a different way.
Social is a theme where the hype has been turned down. Social features are still essential part of the functionality in many applications, and there are vendors like River and Jive who’s raison d’etre is leveraging social collaboration; but we seem to have got past the point where the world “social” was an incantation promising magical outcomes.
Analytics is stronger than ever; though no doubt its prominence at a show like HR Tech — the land of nerds — is not yet reflected in the typical HR department. Analytics has become so wide-spread that we are going to have to create a taxonomy to categorize the different types of analytics. That’s a task for another time.
As for new themes, we’ll look at that in the next column.
Do you have one? Has it helped?
