Pay $2,500. Follow the Program. And Get a $100K Job. Guaranteed

Jun 27, 2011
This article is part of a series called News & Trends.

Here’s an offer that’s going to be hard to refuse: For $2,495 TheLadders will guarantee you a job offer in six months. And not just any job, but one paying at least $100k.

Signature, as TheLadders calls the program, was announced on CNBC this morning by CEO and founder Marc Cenedella.

“You sign up. We assign you a career adviser. We rewrite your resume. We have a 10-step program that walks you through the job search; takes the mystery, takes the stress, takes a lot of the anxiety out of the job search,” he told CNBC. “And we believe in it so much — we’ve been working on it so long — that at the end we guarantee you’ll get an offer in six months.”

This is no JobSerf program, where someone else applies for jobs on your behalf. Or even a RiseSmart Transition Concierge that sends participants job listings, and includes access to a coaching library, webinars, and some phone consultation.

Signature is a career coaching program; an online equivalent of executive outplacement. It requires the active engagement of participants who must follow certain rules, including attendance at a majority of online meetings, in order to qualify for the money-back guarantee.

If that seems like a catch, it is. But one that only makes sense. The FAQs tell prospects right up front: “Signature is designed for the job seeker who is dedicated, motivated, and willing to put in the time and resources to get the job that’s the right fit.”

The terms and conditions tell prospects that in the first 60 days they must:

  • Attend seven sessions;
  • Complete the first several steps of the program;
  • Apply to six “well-fitted” positions;
  • Complete additional assignments, presumably from the personal coach.

There are other requirements for the balance of the program, including attendance at a majority of the online meetings, and continued applications.

Signature, as Cenedella notes on his personal blog, isn’t for everyone. That’s probably why there is no online signup; interested job-seekers have to call TheLadders to discuss the program.

In testing for several months, Signature claims a 90 percent success rate. Says Cenedella, “More than a hundred people have already completed the current edition of the six-month program with a success rate of more than 90%.”

This article is part of a series called News & Trends.
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