What’s a marketing manager?
Ask five people, and you’ll get five definitions. Look for resumes, and you’ll get hundreds of people doing vastly different things.
Mark Bielecki is trying to clean it all up with a new site, Joblish. (And you thought startups had used up every possible fanciful variation of the word “job”!)
It sounds more complicated than it is. Employers can fill out some drop-down menus as to what they’re looking for — let’s say, for example, that the employer wants these four things in a candidate:
The employer picks those four attributes from the drop-downs, and generates a code that looks something like this:
joblishDENERBE
Job candidates who fit that criteria will, in theory, have added the code joblishDENERBE to their resumes or LinkedIn pages or elsewhere, and employers searching for joblishDENERBE can find them.
Like so many new ideas, the success of this one will depend on getting a critical mass of both job candidates and employers to use the codes.