New Deloitte New Zealand Videos Use Humor to Stand Out in Competitive Market

Mar 4, 2014
This article is part of a series called News & Trends.

Deloitte New Zealand has been one to watch for some time, whether it’s taking a cue from Miley Cyrus on Facebook, or the 2013 intern and grad campaign.

That last one in particular got such good feedback, according to Deloitte New Zealand Talent Acquisition Manager Laura Wiltshier, that the firm “wanted to try something different but keep momentum building.”

“We wanted a campaign that would help potential graduates and interns understand what we do and what we look for at Deloitte,” Wiltshier says, “… moving further from an employee-branded model to an immersive brand experience, one where the student jobseeker is in the driver’s seat, where they are the hero.”

She adds: “It’s also an experience that reinforces Deloitte’s ‘Signals’ (key values) and promotes the importance of making a good fit, while featuring our people, workplace etc. It’s an approach where we are trying to get students to picture themselves working for Deloitte and interacting with our people. It’s important for Deloitte NZ to differentiate and create a different experience in a very competitive graduate recruitment market.”

The result, both funny and “on message” as they say in advertising and in politics, is found here, by clicking on the graphic at the bottom of the page.

It took about three months; Deloitte came up with the concept in November 2013, shot it in December, and edited it in January and February. Little Sister Films assisted.

This article is part of a series called News & Trends.
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