LinkedIn Introduces New Tools to Connect Recruiters to Candidates

The platform is using AI to increase personalization and identification of candidates likeliest to engage.

Article main image
Aug 16, 2023

LinkedIn recently unveiled two new tools for recruiters to engage candidates more effectively. Naturally — because it’s 2023 — both features, which are available to users of LinkedIn Recruiter, are steeped in artificial intelligence. In fact, LinkedIn reports that 74% of hiring professionals “hope that integrating generative AI into recruiting will help them automate repetitive tasks so they can prioritize more high-value strategic work.”

Bot-Born Personalization

One of the tools is AI-Assisted Messages, which uses AI to create personalized outreach InMails to candidates. That personalization can be a valuable means to engage candidates is, of course, well-known. Indeed, LinkedIn’s research shows that personalized InMails garner acceptance rates that are 40% higher than messages that lack personalization.

AI-Assisted Messages uses someone’s LinkedIn profile to create a tailored InMail for that person, which a recruiter can further customize as needed

Gauging Interest

The other tool is called Likelihood of Interest, which, as the name suggests, identifies potential candidates most likely to engage with a recruiter for an open role. According to LinkedIn, the feature “uses AI to aggregate and interpret many real-time interest signals, such as ‘Open to work,’ InMail acceptance, prospects from companies with recent layoffs, and ‘Interested in your company,’ and then identify candidates who have either a high or moderate likelihood of being interested in your job.”

Ultimately, LinkedIn is counting on these new features to increase recruiters’ efficiency and efficacy in sourcing and engaging with candidates.

Get articles like this
in your inbox
Subscribe to our mailing list and get interesting articles about talent acquisition emailed weekly!