Brevity is emerging as an essential new business basic.
In the fast-paced, multi-tasking, attention-deficit workplaces we find ourselves, getting to the point quickly matters more than ever. If you’re long winded, you’ll lose people’s attention and get lost in the data deluge.
But we face daunting challenges just to be heard.
The average person’s attention span is now only 8 seconds, and professionals are interrupted 6-7 times an hour, often unable to get back to their task at hand. More than 43 percent of us abandon complicated or lengthy emails in the first 30 seconds, and the majority of us admit ignoring half the emails we receive every day.
The business world is experiencing information overload, and there isn’t enough time to sift through everything that comes our way.
If you can’t capture your audience’s attention and deliver your message with brevity, people will disconnect with you, and it may cost you promising career opportunities. The unspoken expectation is that successful people will be masters of brevity.
The discipline to capture and manage elusive mindshare now shapes and defines professional success. Shorter emails, better organized updates, and tighter and more engaging presentations are immediate indicators that you’ve got what it takes to succeed.
Getting to the point is getting to be a non-negotiable standard.
Ten years ago, brevity was a nicety and meant primarily for long-winded types that couldn’t stop talking. Today, being clear and concise is an absolute necessity; it’s what successful people expect to see — and they become frustrated quickly when it’s missing.
However, brevity is easier said than done. Why do so many professionals admit the importance of brevity yet fail to be clear and concise themselves?
The brutal reality surrounds all of us every day: PowerPoint presentations that lack power and have no point; management monologues that feel more like lectures and less like leadership; and executive briefings that are rarely brief.
In the book Brief: Make a Bigger Impact by Saying Less, author Joe McCormack outlines why professionals struggle with brevity and outlines how we can overcome challenges and embrace a “less is more” mentality. The challenge goes far beyond knowing the importance of brevity; it also requires the discipline of doing something about it.
Here are three (3) things the author suggests you can do to make an immediate, noticeable difference:
Brevity is your professional responsibility. Though it may seem an obvious need, it really is hard work requiring constant vigilance and discipline.
The payoff, however, is worth it when you and your ideas clearly and quickly stand apart from your peers.
The post originally appeared in a somewhat different form on OCTanner.com
