It’s the first week of the year, and your employees have made personal vows to eat better, exercise more, and manage stress.
As health care advocates, you won’t always have such a motivated audience. Your natural instinct is to take advantage of this post-new-year’s-resolutions attention span to promote your wellness programs. But, make sure your efforts will create results, not cynicism.
Don’t annoy employees with the typical, cheesy stock photos, generic statements about healthy living, or the-sky-is-falling reminders about soaring health care costs. Photos of people eating salads and depressing numbers about New Year’s resolutions or dramatic stats about the cost of health care are not going to motivate anyone.
Instead, educate employees and their families about the practical ways your company supports their unique goals. Give them clear, easy-to-use details on what is available, where to find it and how to sign up:
And, hopefully, those resolutions will last a bit longer!
