Does Social Networking = LinkedIn for Most Recruiters?

Dec 4, 2008
This article is part of a series called News & Trends.
LinkedIn rules the roost

We ran a webinar today with Elaine Orler and Jason Corsello of Knowledge Infusion about what changes we should expect from recruiting technology in the next year.

I learned a lot on the call, but one of the polls that we took really made me stop and think. Here it is:

What social networking application are you most likely to use in your recruiting efforts?
# of Respondents% of Respondents
None of the above8619.28%
Total Respondents446100.00%

That LinkedIn was the most popular did not surprise me — it’s not exactly a secret that it has become one of the critical tools of our profession. I was surprised that LinkedIn was such an overwhelming favorite – nobody else was even remotely close.

The way we asked the question had people answering which of these services they are most likely to use the most. But I wonder — if we had phrased the question to ask if recruiters are using these sites at all for professional services, would the answers have been any different?

Asked a different way, aside from a very small portion of the recruiting community, are we really using social media effectively?

This article is part of a series called News & Trends.
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