Almost overnight, the coronavirus pandemic sweeping the nation dramatically changed the business world – forcing most employees to work from home, or requiring major modifications in order to remain open and serve basic needs.
This upheaval exposed significant weaknesses at many organizations, as they lacked the technology and systems to keep their workforces up-to-speed on the latest processes, procedures, and best practices. As they scrambled to adapt, keep their business operating and workers employed, a serious debate began to emerge. Should regular training continue, or should all focus be on ensuring that the business stays afloat during such an unprecedented time?
Training shouldn’t be an “either, or” decision. Those organizations adapting best to the “new norm” share one common attribute: They never stop training their workforces.
It’s all in the corporate mindset. These organizations do not consider learning as a one-time event that they need to complete, so working hours aren’t continually interrupted. Instead, they take a different approach, using learning on the job, in the moment, and in the flow of work to ensure optimal performance and excellent customer service. And they invest in technology that enables them to communicate with employees and provide the resources they need, no matter where they are located – in the field, on the frontlines, or working from home.
Traditional, classroom-based, in-person, and paper-based training methods simply don’t work in a fast-paced world in which we now live. These organizations are proving that their employees – and their customers – can benefit greatly from strategies that support learning journeys and continual learning that connect to clear business outcomes. In today’s constantly changing environment, organizations should not put a halt to capability-building initiatives designed to close critical skill gaps and reinvent business models.
The needs of a deskless workforce
As many employees transitioned from the corporate office to work-at-home and work-from-anywhere as a result of the coronavirus, organizations find themselves contending with a larger deskless workforce. And those without desk jobs either find themselves busier than ever because their work is essential, or they have excess downtime since their jobs cannot be done at home.
Essential workers – such as those in healthcare, manufacturing, utilities, biotech and pharmaceuticals, grocery stores, pharmacies, delivery services, and takeout restaurants – are still interacting with the public, and need to learn how to manage the risk of contracting or spreading the virus. It’s imperative that human resources teams provide these individuals with mission-critical information, including how to safeguard their health and that of their customers. Underscoring these efforts is public perception. Three-quarters of Americans say that businesses are responsible for protecting employees from the virus in the workplace and limiting the spread in the community.
Healthcare workers, in particular, need timely and specialized training to apply emerging best practices and new knowledge about the disease as they fight coronavirus. Pharmaceutical companies and labs like Abbott are rapidly shifting focus and resources to develop and produce COVID-19 test kits, treatments, and, ultimately, vaccines to prevent coronavirus. Even manufacturers are being impacted, with companies like 3M, Honeywell, GE, GM, and U.S. Cotton stepping up to retool production lines and operations to build desperately needed items, such as ventilators, masks, plexiglass shields and swabs for test kits. All of these workforces rely on up-to-the-minute training that isn’t possible with traditional classes or paper binders, given the speed with which things are changing and the necessity to limit travel and in-person contact.
Workers whose jobs require them to be physically onsite – such as in retail, hospitality, and transportation – are on the other end of the spectrum. The pause in work has given their organizations a rare opportunity of time to provide learning to build critical new workforce skills without interrupting their regular job duties. By investing in upskilling and reskilling to develop skill sets that will be required in adjusted business models, organizations can help create a sense of purpose and security for employees, while they are at home. Additionally, learning opportunities that are tailored for each critical role during this downtime can demonstrate a caring attitude toward employees by enhancing their personal and professional development.
When employees are remote and dispersed, traditional methods of training, continuous learning, and communication won’t work. For example, if workers don’t have corporate email addresses, how can you send out information and ensure that important messages have been read? Or how can you create and edit new learning content as fast as necessary, so everyone remains informed and safe during rapidly evolving situations when you usually use large paper-based guides? And how can you deliver new training when you have always relied on instructor-led, in-person classroom training?
The answers to these questions require a modern learning environment that leverages tools every employee is accustomed to using: mobile devices and digital content. No doubt every employee has a mobile device – such as a smartphone or a tablet – and they’re comfortable using them to search for information, read articles and stay informed with breaking news and instant communications, anytime, anywhere.
These tools offer organizations a fast, simple, and powerful way to deliver real-time information and mission-critical content directly to the right people, at the right time, without delay.
An effective, modern learning environment will:
Several organizations are setting the foundation for the future of training by using mobile-first, modern learning apps to help their employees and customers during the pandemic. One national convenience store chain created a “Coronavirus Collection,” which makes available all quick reference guides around topics such as “handwashing basics” and best practices for COVID-19 customer interactions. Similarly, a multinational supermarket chain is using real-time notices to alert all employees about operational changes relative to the coronavirus. The chain also follows up with daily updates to keep store managers informed on policy changes and developments related to enhanced daily cleanliness and sanitation protocols across all stores and facilities, crowd control measures that limit the capacity of customers based on store size, and installed spacing guidelines for lines throughout the stores.
Many restaurant chains, which have had to suspend in-store dining, are quickly shifting business models and training their employees to operate “touchless” takeout, curbside pickup, “no contact” delivery operations and implementing new ways of ordering, such as enabling customers to more easily place larger “family size” orders for larger groups.
If “necessity is the mother of all invention,” the COVID-19 pandemic no doubt will accelerate massive digital transformation and adoption of modern tools. These digital solutions are mission-critical for businesses as they adapt in a crisis and pivot to survive since adjustments can mean the difference between staying open and ensuring employees keep their jobs, or having to close the business for good. These tools also will continue to pay off long into the future by giving organizations an opportunity to transform themselves and their operations and reskill and upskill workers to come out of the crisis stronger than before.
Providing your workforce with the information and training they need, on the job and within the flow of work ensures that they are better prepared to address customers’ needs and deliver a consistent experience. A higher quality level of service is more important than ever, as it is a reflection of your brand and how it responds to crisis. These efforts can put customers at ease, ensuring loyalty, and repeat business.
Modern learning solutions also provide an opportunity to achieve a culture of transparency, built on a foundation of real-time communications that inspire employee trust and loyalty, and shows that an organization is interested in investing in both professional and personal development.
The new normal resulting from the COVID-19 pandemic is forcing a sea change in how organizations approach training. Successful businesses will pivot, putting a greater focus on continual learning, supported by investments in remote, on-demand digital tools for the modern workforce.