Ask Barb: ROI On Conference Education

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Feb 7, 2012

Dear Barb:

What are your feelings about attending conferences? I attended the Fordyce Forum last year and I’m sad to admit that I have not changed one thing. So, am I going to get an ROI on the investment – the answer is NO. I wasted my time and money and I’m more frustrated now than I was before I attended. Too many speakers talked about trends vs. giving me ideas I could implement in my business. I know you often speak at these things, so maybe you can’t give me an objective answer — or can you?

Anonymous Fordyce Forum Attendee

Dear Anonymous:

No one can force you to enjoy an ROI on your investment of time and money. However, if you don’t, it’s 100% your fault! At live events you have the incredible opportunity to network with other owners and recruiters and learn from what they do. You need to pull out your notes TODAY and pick one idea you will implement right now. At the end of the month, select another new idea for next month and continue through the end of this quarter. If you continue to work your desk the SAME way, you will get the SAME results. If you implement one change for the next four months – you will more than enjoy an ROI on your investment and decision to attend the Forum.

I hope you’ll return to the Fordyce Forum again this year and find some new techniques and thought processes to apply to your business and start making some changes!

Barbara J. Bruno, CPC, CTS

Would you like to Ask Barb a question? Email her at Each month in The Fordyce Letter print edition, Barbara Bruno answers questions from individuals in the Recruiting Profession. We will bring you some of these Q&A responses from Barb each week on

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