Ask Barb: First Quarter Woes?

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Feb 1, 2012

Dear Barb:

Do things normally pick up early in the year? Which quarter of the year is historically the best for our profession? I keep hearing different answers to this question and felt if anyone could provide an accurate answer, you could.

I also wanted to thank you for the free webinar you recently did “What can you expect in 2012?” We have already implemented many of the ideas you shared.

Mary Jane R., Austin, TX

Dear Mary Jane:

In the current market, there is no reason that would prevent you from having four strong quarters. The Staffing and Recruiting Profession is cyclical and tied to economic conditions that are often not predictable. Historically, I’ve not seen one particular quarter that consistently stands out.

The key to consistent production is planning and keeping numbers, stats, and ratios. This allows you to determine the exact results you need daily to hit or surpass goals set. The most important number to track is your send-out numbers. If you increase your send-out totals each month (only first interview counted) you will increase your production and income.

Often recruiters write off December as a slow month and yet I know many Staffing and Recruiting Firms that broke company records this last December. It goes back to the phrase, “If you think you can, or you think you can’t – you’re right!”

Barbara J. Bruno, CPC, CTS

Would you like to Ask Barb a question? Email her at Each month in The Fordyce Letter print edition, Barbara Bruno answers questions from individuals in the Recruiting Profession. We will bring you some of these Q&A responses from Barb each week on