3 New Startups Are Thinking About Pipelines, Prospects, and Passive Candidates

A fresh crop of recruiting startups is launching, using mobile phones, CRM, and email workflow to help you manage pipelines of candidates.

Read on.

Match-Click is an iPhone and Android app (shown in the image) being launched by Maury Hanigan, who for years consulted with companies about their college recruiting. Job seekers download the app, which shows three 20-second videos from a company, such as from their potential future manager and two other employees of the company. The point of the tool is to market jobs, not just list them. It envisions companies using it to attract tough-to-recruit people who are successful at what they’re doing now. And, “the real target is millennials,” Hanigan says, because they use mobile phones a lot, are used to video, and don’t want to read boring and inauthentic job descriptions. Five companies (four of which are very well known) are trying out the tool in a beta. It’s funded by angel investors, with four employees in New York and nine developers in Mexico.
HireNurture is in the works. John Gannon, who recently quit a job as an Amazon product manager, is one of three co-founders. Out of New York and Toronto, they’re building a system for companies to manage pipelines of passive candidates for hard-to-fill jobs. They’re emphasizing “email workflow,” he says. “Attacking it through the recruiter’s inbox.” So, expect tools to send email campaigns to potential candidates you just want to keep warm, but may not be able to hire yet. He says there’ll be an “early alpha” in the next couple of months.
Speaking of nurture: The folks behind GroupTalent (“get paid to date companies”) are launching Outreach, a tool for “nurturing prospects.” The system (explained here) automatically follows up with emails to candidates, and schedules future follow-ups. “Our goal,” says CEO Manual Medina, “is to be the communication system of record, ensuring all candidates are getting touched at the right time with the right content.” You can identify the most important prospects, as well as generate reports showing how email reply rates are increasing. Outreach started a private beta, has been ironing out bugs, and has raised $200,000 from venture capitalists and angels. Its four-person team is in Seattle.